Ir al contenido principal

Cars

Apart from the financial constraints, I never quite manage to convince myself of the benefit of taking driving lessons in a city like Madrid. This feeling hardens when people say to me so regularly, "so and so has had a accident on the motorway", "Juan Pérez has been hospitalized for six months following a car crash, "Pepito's brother was on the news on Saturday in an accident in which he barely escaped alive and will need x number of transplants". Yesterday El País reported that Madrid alone had recorded 9,500 accidents in the first 6 months of 2004. The figures dwarf those of the 11 March terrorist attacks.

Only last Thursday I was walking to the Puerta del Sol to meet a friend an decided to take a diversion via the Plaza Mayor. On my way towards the square I saw a number of police cars and a van with the words "Accident Investigation" painted on its back. Inside was a mobile office in which an officer was interviewing a driver while taking down notes on his laptop. The driver looked white with shock and only a few steps further it was possible to see why. His car was at the bottom of the ramp running into an underground car park and behind it was a corpse covered from head almost to toe(but unpleasantly not entirely), with a metal rug and surrounded by policemen. I could not work out the cause of the accident and unaccustomed as I am to viewing corpses I did not choose to stick around unlike a number of other onlookers who stared down from the street level in a mixture of shock and bewilderment at what had occured. Friday's papers confirmed it had been a motorcyclist and that he had crashed into the back of the car on his way into the car park. His helmet came off and flew several metres which suggests he had it improperly adjusted, maybe due to the baking heat.

I felt somewhat queasy for the rest of the evening and all the more resolved to stick to public transport for the time being. Besides the tragedy for the victims family and friends, the driver of the car will no doubt need substantial psychological treatment before he can properly deal with the trauma.

Entradas populares de este blog

PR in times of cholera

How do PR professionals, companies, organisations or plain individuals cut through the noise in the era of social media? This will be one of the key questions in 2018, and even more so at a time when ideas and opinions are so easily misconstrued and a simple misthought phrase can lead to Trumpian noise and fury on Twitter or, indeed, elsewhere.

It would seem that this is not a time for pushing boundaries. A simple mis-step and you have a full blown global brand identity crisis. Yet somehow brands need to differentiate themselves and make themselves stand up above mediocrity and reflect something their audiences want to hear.

Step into the fray Virgin Trains, which this week performed some marvellous 'virtue signalling' by banning free copies of the Daily Mail for its First Class Passengers. This led to some to notice the irony of this occuring just at a time when this publication had been criticising the poor service quality of the British privatised rail service. In any event…

A saber

Existe una izquierda que se opone a los fallos judiciales en su país cuando no coinciden con su ideología, y al mismo tiempo se enfada cuando Israel gana Eurovisión con una canción que refleja sus postulados.La misma izquierda detesta el único estado democrático de Oriente Medio por los excesos militares de sus líderes, pero se calla cuando su propio gobierno vende armas a Arabia Saudí o avala bombardeos en Siria.Se trata de una izquierda compuesta por personas que no saben reflexionar o analizar la realidad de una manera objetiva, sino que se pliega ante la dictadura de la 'opinión pública' y lo políticamente correcto.Una izquierda que prefiere opinar antes de aprender, porque este requiere esfuerzo y es mucho más fácil sumarse a la lógica de las masas.También existe una derecha que cree saber la verdad, que cuando gobierna impone su punto de vista en la sociedad e intenta eliminar cualquier atisbo de discrepancia en pro del pensamiento único, en línea con su dogma universal,…

El fallo del juez de Schleswig-Holstein denota el fracaso de Rajoy, no el de la Unión Europea

Hoy desayuno con los editoriales de los principales medios españoles, y casi me atraganto al observar que tras el fallo de ayer de un tribunal alemán sobre la extradición de Puigdemont, el país se ha vuelto euroescéptico de la noche a la mañana.

Desde luego, la decisión del juez no es agradable para los que defendemos el mantenimiento del orden constitucional en España, sin embargo, no hay que otorgar al fallo un significado que no tiene. Y más aún si se tiene en cuenta la sensibilidad de estos temas para una opinión pública, que leyendo  la prensa nacional fácilmente podría llegar a la conclusión de que lo que ha pasado ayer es culpa de las instituciones comunitarias.

Nada más lejos de la realidad. El tema de si o no hubo violencia en el Procés es cuestionable y cuestionado . Y más discutible aún el de si se puede culpar al ex presidente de la Generalitat por dicha violencia. Parece que el tribunal regional alemán competente en este caso ha llegado a la conclusión de que no. Y es pe…