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Mostrando entradas de 2018

PR in times of cholera

How do PR professionals, companies, organisations or plain individuals cut through the noise in the era of social media? This will be one of the key questions in 2018, and even more so at a time when ideas and opinions are so easily misconstrued and a simple misthought phrase can lead to Trumpian noise and fury on Twitter or, indeed, elsewhere.

It would seem that this is not a time for pushing boundaries. A simple mis-step and you have a full blown global brand identity crisis. Yet somehow brands need to differentiate themselves and make themselves stand up above mediocrity and reflect something their audiences want to hear.

Step into the fray Virgin Trains, which this week performed some marvellous 'virtue signalling' by banning free copies of the Daily Mail for its First Class Passengers. This led to some to notice the irony of this occuring just at a time when this publication had been criticising the poor service quality of the British privatised rail service. In any event…

Peter Preston, a eulogy for a great editor

2018 is with us, and almost immediately those who follow the media feel a great loss. Peter Preston was the very personification of The Guardian when I started reading it in my early teenage years. His period at the head of the paper spanned a total of 20 years and he oversaw some of the most important changes in its history, including a major redesign, the overhaul of its editorial operations and the laying of the foundations for its subsequent global conquest -its online version nowadays has more readers in the US than in the UK.

Nevertheless, what I most recall from this period is the very different structure in the way news was reported around the world, and not least the relationship with foreign correspondents who, certainly in the case of The Guardian, normally had a very broad knowledge of the countries they were writing about. Not to mention the greater freedom to report from the perspective of what they saw on the ground rather than simply reinforcing their readers prejudice…